2008年9月28日星期日

Keywords selection introduction for web site seo?

Online marketers are discovering and adapting new and effective trends of promoting their business on web. However, there is one strategy that is employed by the online marketers. Keywords help the websites to rank well in search engines.

While dealing with Search Engine Optimization and Search Engine Marketing, density of keywords or keyword phrases is of prime importance. The new SEO software like Google Keyword Suggestion Tool , Word tracker Overture Keyword are employed by the Search Engine experts .

Choosing the accurate keywords to see how fast traffic is generated in your website. While attracting the visitors through the search engines the effective and relevant keywords must be prominent in the home page as well as in the top level pages. It is recommended to put you on the person who is searching for the service or the product.

Search engine experts strive for selecting desired keywords so that online searches can be performed easily.
The main idea of finding of keyphase is to use free or not free keyword discovery program in order to find many people search but less competitive web site.

Google keyword tool is used by the Search Engine Optimizers to research keywords that are most popular as it will yield more traffic to a particular website. It will also given the some idea which difference of a notable key word are most searchable.

Wordtrack and google keyword tool are very useful keywords reseach tools. Both Overture and Google keywords suggestion tool is the tool where you can enter the primary keyword, for example “web” and see a number of keyword phrases like "website development", "SEO web design" which were used by the searchers. Wordtracker is the tool by which the best keywords can be searched easily.

For using Google keyword tool, click on the “Descriptive words or phrases” radio button and then type in your desired keyword (or) keyword phrases under “Enter one keyword or phrase per line” text box. Input the captcha code and then click on the button of “Get keywords idea button”. This tool is recommended by most SEO’s to carry out keyword research and analysis.

2008年9月27日星期六

Off page website SEO

We've gone over the onpage seo web design and optimization, so let's move on to the offpage search engine marketing and SEO which is what really makes a difference in your site's ranking. Off Page Optimization is done outside the website in order to increase its performance in search engines for the desired keywords.

• Which web sites point to you
• The number of websites linking to you
• The Google pagerank of the web site linking to you
• The page title of the web site pointing to you
• The anchor text used in the link linking to you
• The number and type of links linking to the website that's linking to you.
• The number of outbound links on the website that is linking to you
• The total number of links on the website that is linking to you
• Whether or not the websites linking to you are deemed by Google as an authority website.

The major offpage SEO techniques are as follows:

  1. Link Campaign: One of the important parts of search engine optimization is building of links with the partners. Link building increases link popularity which in turn increases the google page rank of the particular webpage. Link exchange is one of the critical method of the web site Off Page SEO.
  2. Social networking: It refers to the several online social website where the visotor share the close hobby and activities. Examples of this kind of web sites are Facebook, Orkut and My Space.
  3. Directory Listings: Submission of the website to the directories will definitely enhance the generation of the traffic and link popularity of the particular website. Directories include list of websites that are meticulously checked. The directories are differentiated into several relevant topic categories which give information to the customers. Web directories are human edited and are much smaller than the search engine database.
  4. Article Distribution: Article distribution is the modern trend of off-page optimization. An article with relative key word is written and the steady resource locator of the self-owned web site is located at the end of article. Thus when the article is submitted in the popular article websites the traffic is generated to the self-owned website. For short period, the webmaster will have potential visitor in the effective form.

When doing offpage SEO one should research and come up with many Anchor Texts including the recommended density of key words key phrases. If you are unfamiliar with the term “Anchor Text”, it is the hyperlinked text that is placed on the Web Page which links back to your page.

Improvement in SERP or Search Engine Ranking Positions: It is the list of the web pages which a search engine returns according to the keyword query. The results generally incorporate the web pages with link to the page, titles, a brief description showing where the keywords have similar content in the webpage.

2008年9月25日星期四

Get Quality Backlinks Using Software Included With Social Power Linking Membership

Social Power Linking is a membership site at which you will have opportunity to utilise innumerable tools and strategies to dramatically increase your website or blog traffic through free and highly effective social linking strategies. You have an excellent learning and earning potential as a member of Social Power Linking and, at the same time, make a lucrative earning from the recurring affiliate commission structure that they offer.

This site is owned and operated by Jack Humphrey, one of the internet's leading Link Building and Web 2.0 gurus. Jack Humphrey has written several successful books on generating increased website traffic and is the author of the Friday Traffic report blog. Jack has been a successful internet marketer since 1998 and has been coaching internet marketing skills to thousands of internet marketers for more than 5 years.

When you become a member of this site, you will get access to several tools, educational materials and strategies to successfully market and monetize your website or blog without having to pay a cent for promotions. The materials you will get access to include step by step instructions and guides on how to use social media sites; there will be at least one new guide published every month. You will also have access to webinars and teleseminar coaching (again at least one new teleseminar or webinar will be published every month.) You will also become a member of the Social Power Linking Community Mastermind and the social marketing Buzz Group, a privileged community of members who help each other and report back to the community on their experiences promoting on innumerable social networking sites.

Membership of Social Power Linking will also let you have access to important information that will help you produce increased amounts of traffic to your website. You will also be in a position to enhance your RSS feed subscribers to accomplish better rankings and more link popularity, as well as everything you would need to know about RSS content syndication. You will also discover how to do marketing of articles and press releases the right way to enhance your link building and site popularity. You will also learn Jack Humphrey's own easy methods of SEO and search engine marketing.

Social Power Linking is a membership site that is devoted to serving you to render increased degrees of traffic to your site using the most competent methods. Unlike many web sites, you will be exposed to ideas and tactics of traffic building from business leaders both inside and outside of Social Power Linking membership.

Finally, membership of Social Power Linking will entitle you to complimentary exclusive tools such as software that will relieve you time by aiding you in submitting content to all the major social news sites and social networking sites, and a 60 day step-by-step plan to enhance your traffic - this programme is used by the marketing bureau run by Jack Humphrey for corporate clients who are charged thousands of dollars for the service.

I too am a member of Social Power Linking and I have experienced the membership to be vastly useful for my blog marketing efforts. In fact, if you pursue the 60 day plan meticulously, then you can rest assured that you can take your blog to an entirely different level at the end of this period. I whole heartedly recommend that you join Social Power Linking membership to jump start your blog marketing campaigns and begin earning within a very short time period.

How to SEO website on page

On page optimization is an important aspect of SEO services and Search Engine Marketing. It is the routine by which different elements on the web page are perfectly organized so that it can be discovery by search engines for targeted key words or key phrases.

On page optimization is pretty easy and must be a target not only for the main web page but also for every single content page within the website.

The following are the few of the techniques of On Page SEO web design optimization:

  1. Add Keyword in Title: Include ONLY our main keywords. The least amount of keywords you can put in the title, the more important Google will give to every key words and the higher the site will rank.
  2. Add Keywords in header tags: Theheader tag should be as far towards the top of the page as possible. You can think of an header tag as a title for whatever content you have on your page.
  3. Add Keywords in header tags: This can be thought of as a sub heading for our webpage. You should place your 2nd most important keyword in the header tag. The tag should be placed somewhere towards the top half of your webpage
  4. Keyword Density: It is the percentage of the number of times the keyword or keyword phrases appear as compared to the number of words in a particular webpage. Remember to mention every keyword in a normal way as you are writing
  5. Bold or italicized keyword text: Bold is used as strong and italics are used as emphasis tags in the body copy of the blog posts. This might help the search engines like Google and Yahoo which words and phrases are more important.
  6. Nicely include image or photo tags: image tags is the description of the photo or image for google or other search engine. You should always include the key word and phase in the alt tags to increase key word and phase dentisity, but not overdo it.
  7. Anchor Text: It is the clickable or the visible text within the hyperlink.
  8. URL has keywords: Search engines take into account the keywords employeed in the URL. So it’s a good practice to include your targeted keywords in the URLs of your website.
  9. Link structure: If the navigation menu of a website is structured then the visitors will navigate the website with just few clicks. It is vital for the customer. This also helps the search spiders to get several links to follow.

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