On page optimization is an important aspect of SEO services and Search Engine Marketing. It is the routine by which different elements on the web page are perfectly organized so that it can be discovery by search engines for targeted key words or key phrases.
On page optimization is pretty easy and must be a target not only for the main web page but also for every single content page within the website.
The following are the few of the techniques of On Page SEO web design optimization:
- Add Keyword in Title: Include ONLY our main keywords. The least amount of keywords you can put in the title, the more important Google will give to every key words and the higher the site will rank.
- Add Keywords in header tags: Theheader tag should be as far towards the top of the page as possible. You can think of an header tag as a title for whatever content you have on your page.
- Add Keywords in header tags: This can be thought of as a sub heading for our webpage. You should place your 2nd most important keyword in the header tag. The tag should be placed somewhere towards the top half of your webpage
- Keyword Density: It is the percentage of the number of times the keyword or keyword phrases appear as compared to the number of words in a particular webpage. Remember to mention every keyword in a normal way as you are writing
- Bold or italicized keyword text: Bold is used as strong and italics are used as emphasis tags in the body copy of the blog posts. This might help the search engines like Google and Yahoo which words and phrases are more important.
- Nicely include image or photo tags: image tags is the description of the photo or image for google or other search engine. You should always include the key word and phase in the alt tags to increase key word and phase dentisity, but not overdo it.
- Anchor Text: It is the clickable or the visible text within the hyperlink.
- URL has keywords: Search engines take into account the keywords employeed in the URL. So it’s a good practice to include your targeted keywords in the URLs of your website.
- Link structure: If the navigation menu of a website is structured then the visitors will navigate the website with just few clicks. It is vital for the customer. This also helps the search spiders to get several links to follow.
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